Hi, I’m Allen. Over the past 10 years, I have helped business owners solve their online business problems. This book helps small business owners better create, market and sell online. If you want to start a business online or if you want to enjoy greater reach, income and freedom in your business, then this book is for you.

When you order the paperback, I will send you an autographed copy. Thank you!

Inside the Book You'll Find...

Element 1 – Mindset

In this chapter we cover:

  • Passion – Harnessing your “fire in the belly” to overcome obstacles.
  • Vision – Creating a vivid picture of your future to manifest your ideal outcome.
  • The Golden Circle – Discovering the simple communication method that great leaders use influence the masses.
  • The Hamster Wheel – Getting off the road to burnout to move toward desirable destinations.
  • The Hedgehog Concept – Identifying your most unique talents and skills to maximize your time and resources… and much more!

Element 2 – Business Setup

In this chapter we cover:

  • Writing a Business Plan
  • Financing Your Business
  • Determining the Legal Structure of Your Business
  • Naming and Registering Your Business
  • Serving vs. Selling… and much more!

Element 3 – Online Business Success

In this chapter we cover:

  • Understanding the New Online Business Climate
  • Understanding Online Business Models
  • Creating and Presenting an Irresistible Offer
  • Including Essential Elements for Your E-Commerce Website
  • E-commerce for WordPress… and much more!

Element 4 – Your Team

In this chapter we cover:

  • The Power of Delegation
  • Outsourcing
  • Managing Contractors
  • Hiring Help – Contractors
  • Hiring Help – Employees… and much more!

Element 5 – Your Website

In this chapter we cover:

  • The Website Development Process
  • How Do I Set up a Website?
  • Where Should I Set up a Website?
  • Considering WordPress
  • Protecting Your Website from Hackers… and much more!

Element 6 – Getting Paid Online

In this chapter we cover:

  • How to Start Accepting Online Payments
  • The Merchant Account
  • The Shopping Cart
  • The Trust Factor When Buying and Selling Online
  • The Big Player – PayPal… and much more!

Element 7 – Google and SEO

In this chapter we cover:

  • Why Google Is so Important to Business Owners
  • Google Basics
  • Keywords
  • Understanding SEO – Search Engine Optimization
  • Getting My Client to #1 on Google – SEO Tips… and much more!

Element 8 – Internet Marketing

In this chapter we cover:

  • Permission Marketing
  • Free Social Media Marketing
  • Online Advertising
  • Content Marketing – Using Blogging, Video and Podcasting to Increase Your Business
  • Using Strategic Partners to Increase Your Business … and much more!

Element 9 – Facebook

In this chapter we cover:

  • The Elements of an Effective Facebook Fan Page
  • Getting Free Facebook Fan Page Traffic
  • Improving Facebook Engagement
  • Growing Your Facebook Fans by Networking
  • Improving The Results Of Your Facebook Ads… and much more!

Element 10 – Social Media Profits

In this chapter we cover:

  • Do you use Facebook, Twitter, YouTube, LinkedIn, Pinterest, or Google Plus to market your business?
  • What is a clear method for making your online business and social media activity more profitable?
  • How are you spending your time and money on Social Media?
  • How do you get better sales results by working smarter instead of harder?
  • How do you monitor and measure your results?

Testimonials

“Allen has been an amazing partner to create an incredible online marketing presence. His expertise and quality work has been a sure blessing to my company.”

Lisa Nichols
The Breakthrough Specialist, New York Times Best Selling Author, CEO of Motivating the Masses Inc.

“Allen has been an essential part of our team this year! He has gone above and beyond the call of duty! His professionalism and his communication has far exceeded my expectations. I believe that Allen’s cost is a revenue generator vs. a cost, because the work he does help us create more money faster!

He has been a true blessing to our organization.”

Susie Carder
President, Motivating the Masses

“Thanks Allen… it’s exciting and crazy growth in my business. I’m super grateful to the pro’s like yourself that helped me get here!.”

Tamara Romeo
Founder and CEO, San Diego Office Design

“New to Social Media? Cannot figure out where to begin when it comes to you marketing your business online? Look no more! Allen has taught me more about web site, social media marketing than any book or video has taught me.”

Camille Kooi
Realtor, United Brokers Group

About the Author

Allen is known as The Online Business Technician. Since 2000, he has been developing and maintaining online businesses. He has been the webmaster and technical support specialist for a multi-million dollar company since 2008. His responsibilities include developing websites, building online sales pages and producing social media content.

Over the years, Allen has worked with dozens of business owners in several different roles. Project manager, social media manager and webmaster are the jobs he performs most often. His clients include New York Times Best Selling Authors, radio & television personalities and award winning actresses.

Allen studied psychology at San Francisco State University and San Diego State University. He later studied multimedia and web design from the Art Institute of California in San Diego, CA. He went on to study online business and Internet marketing from industry leaders.

In addition to serving clients, Allen loves creating training materials for his students. He leads live seminars and teaches hundreds of online students. His mission is to empower thousands of small businesses to enjoy greater levels of success.